Why SEO is Essential for Small Businesses in 2025
The Power of SEO
Founder & Digital Marketing Expert
Andrew Sassine
I'm a passionate digital marketer & software engineer with 4 years of experience in driving online growth and delivering measurable results. As the founder of Target Rank SEO, I specialize in crafting data-driven strategies that help businesses thrive in the digital landscape.
About Me
Welcome to my digital marketing journey. With a passion for innovation and a commitment to excellence, I’ve dedicated my career to helping businesses achieve their online potential. My work is a blend of creativity, strategy, and data-driven decision-making.
I draw inspiration from the ever-evolving digital landscape, constantly exploring new trends, tools, and technologies to stay ahead of the curve. Whether it’s crafting compelling campaigns, optimizing websites for search engines, or managing social media strategies, I thrive on delivering results that make a difference.
Work Experience
Founder & CEO
Target Rank SEO, Troy, MI
2020 - Present
Founded and lead a full-service digital marketing agency specializing in SEO, PPC, social media, and content creation.
Develop and execute data-driven marketing strategies for clients across various industries.
Oversee a team of talented marketers to deliver exceptional results and client satisfaction.
Drive business growth through innovative campaigns and measurable outcomes.
Education
Bachelor's Degree
Wayne State University
2020-2024
Skills
Discover the expertise that allows me to drive digital success for businesses.
SEO & SEM
Expert in optimizing websites for search engines and managing paid search campaigns.
Social Media Marketing
Skilled in creating and managing social media strategies to engage audiences and grow brands.
Content Creation
Proficient in crafting compelling content that drives traffic and conversions.
Data Analytics
Experienced in analyzing campaign performance and making data-driven decisions.
Email Marketing
Adept at designing and executing email campaigns that deliver results.
PPC Advertising
Knowledgeable in managing pay-per-click campaigns to maximize ROI.
Web Design & Development
Skilled in creating user-friendly, responsive websites that drive engagement.
Brand Strategy
Experienced in developing brand identities and strategies that resonate with target audiences.
Project Management
Proficient in managing multiple projects and delivering results on time and within budget.
Driving Digital Success
Explore my portfolio, where strategy, creativity, and technical expertise come together to deliver exceptional results for businesses.
Project 1:
Web Design, Development, and SEO for Rochester Beauty Bar
Description:
Designed and developed a website for Rochester Beauty Bar, a medspa in Rochester, Michigan, while also implementing a robust SEO strategy. This resulted in a 600+% increase in clicks and impressions within the first 3 months. The website also began generating around 6 leads per week from Google Search, with many converting into paying customers.
Role:
Led the web design and development process, creating a visually appealing and user-friendly website. Conducted keyword research, optimized on-page SEO elements, and built high-quality backlinks to improve search rankings. Monitored performance using analytics tools and made data-driven adjustments to maximize results.
Project 2:
Web Development for AEY Packaging
Description:
Developed a mobile-friendly and high-performance website for AEY Packaging, a supply and packaging company based in Michigan. The website was optimized for speed, ensuring a seamless user experience across all devices.
Role:
Designed and developed the website with a focus on responsiveness and performance. Implemented best practices for web development, including optimized images, minified code, and efficient caching. Ensured the website was easy to navigate and provided a great user experience for both desktop and mobile users.
Project 3:
Web Design, Development, and SEO for GemTCG
Description:
Designed, developed, and optimized the website for GemTCG, an online blog and affiliate website for trading cards. The project included SEO implementation to improve organic search rankings and drive traffic.
Role:
Created a visually appealing and functional website tailored to the trading card niche. Conducted keyword research, optimized on-page SEO elements, and built a content strategy to attract and engage the target audience. Ensured the website was fast, responsive, and user-friendly.
What Our Clients Say
" Working with Target Rank SEO has been a game-changer for our online presence. Their SEO strategies have significantly boosted our organic traffic, and their team is always responsive and professional. "
Rena S.
Rochester Beauty Bar Medspa Owner
" The custom website they designed for us is stunning and user-friendly. It has helped us convert more leads into customers, and their ongoing support has been invaluable. Highly recommend their services! "
Emmanuel Y.
AEY Packaging Owner
" Their social media management has transformed our online engagement. Our followers have grown exponentially, and the content they create is always on-brand and impactful. Truly a top-notch team! "
Andrew S.
GemTCG Owner
Let's Grow Your Business Together
Ready to take your digital presence to the next level? Let’s create a strategy that drives results and achieves your goals.
Explore My Insights on Digital Marketing
View all posts »Dive into a collection of articles, tips, and strategies on SEO, PPC, social media, content creation, and more. Stay ahead of the curve with the latest trends and best practices in digital marketing.
Why Small Businesses Should Utilize Google Ads in 2025
Google Ads is pivotal to scale small businesses
SEO in 2025: What’s Working Now (And What Isn't)
SEO is evolving fast in 2025, with Google prioritizing helpful content, AI-driven search, and user experience more than ever. Outdated tactics like keyword stuffing and spammy backlinks no longer work, while high-quality content, E-E-A-T, and Core Web Vitals are critical for ranking. In this post, we break down Google’s latest algorithm updates, what SEO strategies still work, and actionable steps to boost your website’s visibility. Stay ahead of the game with these expert insights! 🚀